As part of the U.S. government’s broader America 250 / Freedom 250 celebration, I worked closely with stakeholders at the U.S. Department of State to define their vision for how my organization, the implementing partner for English Language Programs, would celebrate the United States’ 250th anniversary across its social media accounts. My task was to translate the America-First messaging dictated by current U.S. administration priorities into a social media campaign that would not only prioritize themes aligned with the current administration but also maintain the core of English Language Programs—international exchange, cultural diplomacy, and English language teaching. 

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To this end, starting in January 2026, I implemented a large-scale campaign featuring one alum or current participant in English Language Programs from a different U.S. state each week. I determined which individuals to feature and designed cohesive graphics that emphasized their U.S. state, with images drawn from their projects with English Language Programs and captions that focused on their leadership, American excellence in education, and their state roots. 

 

The campaign culminated in a short series in the days leading up to July 4th, with a video illustrating how participants’ activities around the world contribute to Americans’ definition of Freedom. While the messaging in this campaign put me out of my comfort zone, I expertly incorporated and maintained brand consistency through colors, tone, and language throughout the campaign.