Spotify Mini-Ads
To expand the podcast’s reach and increase subscribers, I created a series of six short ads primarily for Spotify that would showcase different aspects of the podcast and drive listenership. With Spotify’s 30-second ad limit, it was important for each ad to communicate a clear, concise call to action while sharing enough about the podcast to pique its target listeners’ interest.
My approach to this campaign was to draw listeners in with a warm, welcoming tone that would translate well in both audio-only and video formats. Each script I wrote focused on one aspect of the podcast, such as its reflective practice lens or the expertise of featured guests, to appeal to different characteristics our target audience might prioritize when seeking a new podcast to listen to.
My podcast co-host and I then recorded our assigned ads separately, following my directive to record in an intimate, appealing space. I then edited the videos in Descript to fit within the 30-second limit, added the podcast’s logo and titles for the speakers, and overlaid stock video to illustrate the main points of each ad, such as snapshots of teachers leading a class or a smartphone screen using an AI chatbot.
Podcast Consulting
As the co-creator of the Teacher Think-Aloud Podcast, I have shaped the podcast from its very beginnings. Some challenges I’ve undertaken:
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Choosing a name for the podcast that reflects its focus on reflective practice for teachers;
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Designing a logo and developing consistent branding for the podcast across its website, social media, and other appearances;
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Building and maintaining the podcast’s website, leveraging SEO, and distributing episodes on hosting platforms;
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Planning monthly episode content, writing scripts, scheduling guests, and writing interview questions;
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Engaging guests in dynamic interviews that communicate the impact of their work and tangible takeaways for listeners;
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Editing episodes that weave together interview recordings and host commentary in a seamless, engaging listening experience, using tools such as Audacity (manual editing) and Descript (AI-powered).
Work with me, and take your new or existing podcast to new heights!
Sample Ads
